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Michael Bonfils
President
Michael Bonfils is the founder and president of Hyper InterActive Corp. The idea for Hyper InterActive emerged from Michael's experience in the world of interactive advertising and his belief that innovative technologies will become the dominant medium for business and consumer information, communication, and marketing. Since 1996, Michael was founder and co-founder of two successful online advertising businesses specializing in search engine marketing and contextual advertising networks. Most recently, he continues to serve as VP of Communications for the American Marketing Association’s SoCal Chapter and serves as an advisor to Wall Street on search and advertising technologies. |
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Frank Suwalski
Executive Vice President
Frank Suwalski brings a wealth of leadership experience to Hyper InterActive Corp., where he directs the sales, business development, and account management teams. Frank previously founded GS Advertising, a marketing technologies rep firm, and has been a sales leader consistently surpassing sales quotas while at high-tech giants such as Panasonic, Samsung, and Western Digital. Frank knows how to grow a business having been President of the Excel Group, one of the largest executive search firms in southern California . |
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Hyper InterActive Corp. to Present at AD:TECH
Irvine , Calif. -May 18, 2004
Hyper InterActive Corp., an online advertising firm specializing in developing and servicing innovative advertising technology programs.
Michael Bonfils, CEO, will chair a "Birds of a Feather" Lunchtime Roundtable on Tuesday, May 25, 12:45 pm. Bonfils will discuss the benefits and challenges of the leading desktop advertising networks. The session will also address trends in desktop advertising and strategies used to make them work for advertisers.
About Hyper InterActive Corp.
Hyper InterActive Corp. provides advertisers with the latest, innovative technologies for media buys. In addition, the company is the first of its kind, a sales and marketing incubator of emerging advertising technologies offering resources such as planning, market research, sales and marketing recruitment and management, business planning and venture capital opportunities. Hyper InterActive's product platform features emerging desktop advertising networks, broadband television convergence programs, and mobile marketing technologies.
Note to Editors: Hyper InterActive is a registered trademark of Hyper InterActive Corp.
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Hyper InterActive Corp. Announces New Services
Beta Testing and Media Buying Services. -January 2, 2004
Hyper InterActive Corp. an online advertising firm specializing in developing and servicing innovative advertising technology programs, announced opportunities for advertisers to test new advertising platforms. The company also formed an online media buying service department.
Frank Suwalski, CEO of Hyper InterActive stated, "Once we started testing the new advertising technologies coming to market, we couldn't keep up with the demand from advertisers to beta test emerging products. I am also excited to open a division of Hyper InterActive specializing in the media buying of newly incubated advertising technologies. We can leverage new technologies to maximize our clients' return on marketing dollars investments."
Hyper InterActive Corp. provides advertisers with the latest, innovative technologies for media buys. In addition, the company is the first of its kind, a sales and marketing incubator of emerging advertising technologies offering resources such as planning, market research, sales and marketing recruitment and management, business planning and venture capital opportunities. Hyper InterActive's product platform features emerging desktop advertising networks, broadband television convergence programs, and mobile marketing technologies. |
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Hyper InterActive Corp. Introduces New Division
Hyper Mobile Media to Focus on Mobile Marketing -July 1, 2004
Hyper Interactive Corp. an online advertising firm specializing in developing and servicing innovative advertising technology programs, announced the launch of a new division, Hyper Mobile Media, dedicated to creating mobile marketing programs for advertisers and offering incubation services for mobile marketing technologists.
"Mobile marketing offers advertisers a tremendous marketing potential," stated Michael Bonfils, Hyper InterActive CEO. "Marketers can reach consumers ready to buy near their locations anytime, anywhere with mobile marketing programs. Consumers can receive instant information about your products, services, and promotions."
According to GSM Association, an industry trade group, there are 1.3 billion handsets in use in 2004. Consumers are estimated to send 548 billion text messages, or approximately 100 for every person, in 2004. The marketing potential of the mobile medium is increasing with the growth of color, pictures, and sound to mobile devices.
Bonfils noted, "Hyper Mobile Media will offer advertisers compelling opportunities to promote their brands, drive location traffic, and increase sales. We have created a team to serve this high-growth, emerging medium."
About Hyper InterActive Corp.
Hyper InterActive Corp. provides advertisers with the latest, innovative technologies for media buys. In addition, the company is the first of its kind, a sales and marketing incubator of emerging advertising technologies offering resources such as planning, market research, sales and marketing recruitment and management, business planning and venture capital opportunities. Hyper InterActive's product platform features emerging desktop advertising networks, broadband television convergence programs, and mobile marketing technologies.
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